Building Learning Objectives

Learning objectives are critical to effective instruction.


They help guide instructors in developing instructional content and learning activities and learners to more meaningful learning outcomes.

From traditional classrooms to webinars to self-paced courses, most instructional content includes three to four learning outcomes, introduced at the beginning of a learning session, and are typically scaffolded, building upon the previous learning objective and establishing a foundation for the next.

A strong learning objective for adult learners (a) puts the learner first, (b) identifies a specific actionable, and (c) frames the actionable as relevent to the learner and the responsibilities associated with their profession.

Putting the Learner First

Learning objectives must identify the audience for the instruction (e.g., webinar attendees, course participants). The more specific a learning objective can be in identifying its learners (e.g., underwriters attending the webinar > attendees), the better.

The number one

Identifying an Actionable

Learning objectives need to confirm what the adult learner will be able to do, either at the end of the instruction, or as is common with longer educational programming, at specific points throughout the instruction.

The number two

Framing the Actionable With Relevancy

Learning objectives should explicitly state the purpose of the instruction. The adult learner should not only know what they’re going to learn, but why they need to understand it (i.e., context) and for what reason (i.e., relevancy; e.g., to better serve clients, reduce litigation).

The number three
OK: Students will learn about the components of an ROR letter. Better: Webinar attendees will be able to draft more effective and legally-compliant ROR letters, reducing the need for future, potentially labor-intensive addendums.
OK: Students will understand the importance of ethics in the insurance industry.  Better: Claims agents will learn strategies to prevent ethical fading, ensuring their clients are treated fairly and that their organization’s reputation is upheld.